Jon Feldman Was Here.

winnieau:

i worked on another book with open air publishing, and it just came out! this one is called “the better bacon book”, so if you’re a meat lover you should check it out. the awesome butcher tom mylan of meat hook in brooklyn is featured in it. and i shot the cover image, which we affectionately referred to as “bacon porn”.  there are tons of how-to videos and descriptions of how to differentiate amongst different types of bacon. yay to pigs!

Winnie did an amazing job on the photos for our “The Better Bacon Book,” like this Pancetta porn that was featured yesterday on Gizmodo. She also did a bunch of great shots for “Master Your DSLR Camera.” 

joshmohrer:

My friends Jon Feldman and Amir Cohen at Open Air Publishing are hiring! Their company creates beautiful how-to books for the iPad. They’ve put out a few books already: Photography (the ad for which is embedded above), Cocktails, and Bacon, all of which are all quite excellent.

Check it out and spread the word!

Jmo scooped me on my own news - but yes, we’re hiring! 

Send me your resume, or that of a friend who is both awesome and may fit one of the above.  

Think Technology Trumps Content? Well, You’re Wrong

This is the thinking that drives us every day at Open Air Publishing. Key quotes from the article:

By definition, media is about content. Without content, there is nothing to search; without content, there is nothing to aggregate; without content, there is a whole lot less for folks to comment on.

The problem has been publishers’ inability to deliver on consumer expectations around the new medium. Users want multi-media, they want non-linear navigation, and, most importantly, they want interactivity—but in most cases, they’re not getting it. As people change how they consume and interact with content, publishers have to create some new rules.

The future of value creation in the digital world will almost certainly be more about content than technology. The platform is starting to mature. We have arrived at critical mass and open-source platforms, and the general transparency of code makes replication all too easy.

In reality, the world is almost exactly the opposite of how many see it today: It is the technology that is commonplace and the quality content that is unique.  What a shame that many of today’s content companies will not be around to profit from the sure-to-come better understanding of the digital ecosystem. 

amircohen: If you don’t already know, I recently joined a startup called Open Air Publishing. Last week we launched a new site, and our second iPad book: “FOOD52 Holiday Recipe & Survival Guide”. It was a real pleasure working with the Amanda Hesser, Merrill Stubbs, and Alex Lutz from FOOD52, and of course the rest of my team at Open Air Publishing. Buy the app, and checkout the new site! Amir and I worked together at CollegeHumor, and I’m thrilled to have him with us leading design and product at Open Air Publishing. He just relaunched our site and launched our second iPad book in the same week.  (Alex Lutz from FOOD52 is also a CollegeHumor alum) Yes!! 

amircohen:

If you don’t already know, I recently joined a startup called Open Air Publishing. Last week we launched a new site, and our second iPad book: “FOOD52 Holiday Recipe & Survival Guide”.

It was a real pleasure working with the Amanda Hesser, Merrill Stubbs, and Alex Lutz from FOOD52, and of course the rest of my team at Open Air Publishing.

Buy the app, and checkout the new site!

Amir and I worked together at CollegeHumor, and I’m thrilled to have him with us leading design and product at Open Air Publishing. He just relaunched our site and launched our second iPad book in the same week.  (Alex Lutz from FOOD52 is also a CollegeHumor alum) Yes!! 

openairpub:

How-to make a Manhattan, featuring Jim Meehan, owner of revival speakeasy PDT (Please Don’t Tell) in NYC.

This video and recipe is featured in Open Air Publishing’s Speakeasy Cocktails iPad app. Check it out at openairpub.com.

This is my favorite of Jim’s classic cocktails. 

(Source: openairpub1)